04 November 2025

Re-launching Pick n Pay Connect

We are delighted to introduce the new Pick n Pay Connect - Pick n Pay’s dedicated retail media hub. Connect is a one-stop-shop for retail media, enabling brands to build presence, engage customers, drive product sales and measure the results.

Pick n Pay have partnered with UK-based retail media specialist, GIG Retail to relaunch Connect, enabling brands to get closer to customers by working closer to Pick n Pay. Through joint business plans and omnichannel media planning, facilitated by a new booking-to-billing media platform, media activations will be more impactful and more relevant to customers than ever before.

GIG are owned by South African retail powerhouse, Smollan - a collection of agencies each with their own expertise in retail supply, from strategy to branding, merchandising to data management. Their combined skillset enables Pick n Pay to deliver a world-class retail media opportunity.

With customer needs at the heart of business planning and with media planned to optimally deliver against marketing objectives, investment will deliver uplifts in performance, measurability and accountability, while enhancing the customer experience at every touchpoint.

We look forward to working with you!D re TO