About Pick n Pay Connect
Mission
Pick n Pay Connect is a single, harmonised operating model combining data and technology to bring together media, promotions, merchandising and supply chain intelligence in real time, under one roof.
purpose
- Deliver best-in-class retail media campaigns.
- Improve full-funnel media performance for advertisers.
- Create a more relevant and inspiring experience for Pick n Pay customers.
- Create operational efficiencies for our vendors.
- A first-class vendor experience, bringing them closer to Pick n Pay.
- Consistent delivery of measurable results and actionable insights that further improve media demand and onward media performance.
Who we are
Pick n Pay Connect is the retail media one-stop-shop for Pick n Pay, providing brands with access to Pick n Pay’s large, engaged audience of active shoppers.
With media opportunities online, in-app, on social media and throughout the store, Pick n Pay Connect enables brands to engage, educate, inspire and influence shoppers at every stage in the customer journey.
retail media expertise
Pick n Pay Connect is powered by GIG Retail, a Smollan Group company with two decades of retail media experience, working with some of the world’s biggest retailers and brands.
With a proven track record in retail media strategy, planning, sales, operations, delivery, measurement and innovation, GIG Retail have the tools, expertise and passion to deliver your tailored campaigns effectively and efficiently.
the retail media opportunity
Retail media is in rapid growth, billed as the third wave in advertising. Search was the first wave, dominating the early 2000’s, followed by social media. Retail media is forecast to be the biggest wave yet, already with a global worth of over $50 billion annually*.
The reason retail media is so successful is because it works! It delivers an audience comparable in scale with many traditional media channels, with the added benefit of reaching consumers when they’re in a ‘buy’ mindset and with the ability to influence purchase decisions in the moment.
With access to retailer’s first-party data, brands can target and personalise ad messaging to create hyper-relevant campaigns based on consumer’s purchase trends, location, mindset and mission-type. Retail media is highly accountable, enabling brands to directly attribute retail media investment to media performance and product sales.
* eMarketer: https://www.emarketer.com/content/why-retail-media-will-third-biggest-wave-of-digital-advertising
Audience
1m
In-store transactions every day
Estate
22
Hypermarkets
30m
Visitors to PnP.co.za every year
574
Supermarkets
2.8m
Social media followers
424
Clothing Stores
4m+
asap! app users
482
Liquor Stores
1.6m
Shoppers contactable via targeted email
7
Market Stores
4.7m
Shoppers contactable via targeted SMS
184
Express Stores