Media
Influencing shoppers from sofa to store
At Home
Whether shopping from the comfort of home or planning a store visit, pnp.co.za and the asap! app allows you to drive campaign awareness, engagement and conversion, influencing the purchase decisions of a captive online audience.
On-the-Go
Reach shoppers wherever they are via social media, asap! or push notifications, alerting them to your campaign and putting your brand front-of-mind, inspiring their next visit to Pick n Pay.
In-Store
From entrance to shelf-edge, Pick n Pay’s store media grabs attention, engages shoppers and guides them to point of sale,
By understanding the customer mindset at every stage in the path to purchase, you can tailor your campaign messaging for maximum relevance.
Influencing shoppers at home
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Homepage Carousel Banner
High traffic, high impact campaign awareness for every shopper entering the PnP website.
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Homepage Banner
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Specials Page Banner
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Specials Page: top online deals product tile
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Competition / Promotion Block
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Recipe Block
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Strip Banner
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Campaign / Competition Landing Page
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Sub-Category Banner
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Brand Product Listing Page
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Custom Recipes Campaign Landing Page
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Single Recipe Landing Page
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Online Exclusive Promo
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Shop In Shop
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influencing shoppers on-the-go
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Facebook Click Banner Ad
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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facebook click promotion budget
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Facebook Card Ad Promotion Budget
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Twitter Card Ad
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Video Social Media Boosting Budget
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Influencer
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asap! App: Main Menu Banner
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asap! App: Sub Category Banner
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asap! App: Cart Recommendation Pop-Up
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asap! App: Filter In Menu
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asap! App Occasions: Shop By Shop
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asap! App Occasions: Trade Occasion Banner
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asap! App Occasions: Trade Occasions Filter In Menu
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asap! App: Push Notifications
Push-Notifications enhance customer engagement: Send real-time updates and reminders that encourage regular interaction with your brand about valuable information, such as new product releases, limited-time offers, and exclusive promotions.
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asap! App: Sampling
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asap! App Product Tile
If you have products or deals that you would like to showcase in your mailer, you can make use of the Product Tile. With a preset template you can fit your product image, price and product description into.
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asap! App Competition
Competitions are a great marketing tactic to gain new customers and re-engage with old ones. Drive awareness about your brand and its products and level up engagement with a competition that will hero your product/s without the hard sell.
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asap! Postcard Mailer
A.Relies on the image to convey the message. Copy in the body cannot be duplicated.
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asap! Minimal Mailer
A.Sleek imagery and minimal copy. Consists of 1x Lifestyle Banner, 1x image and a max of 250 words.
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asap! Interactive Mailer
Can include a recipe attachment, lifestyle image and other functionality.
influencing shoppers in-store
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Sensormatic Branding
Branded sleeve covering security scanners at the entrance to the Grocery store. Grocery: 4 per store, Liquor store: 2 per store
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Radio PnP
Flexible in-store radio messaging scheduled to align with your target market’s shopping behaviour.Your advertisements are broadcast to all corporate PnPs, playing between the easy-listening music that our customers love to hear as they shop.
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Hypermarket Gondola End
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Supermarket Gondola End
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Gondola End Screens: Grocery
Advertising flighted on 49 in-store digital screens placed in 7 PnP Grocery stores and 50 in-store digital screens in 25 Liquor stores. LCD 43 inch.
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Euro Stands / Point of Interest Table / PSU
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Demo
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Clip Strips
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Standard Aisle Wing
An Aisle Wing is placed at a 90 degree angle to the shelf, allowing for highly impactful brand communication in store.
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Boxed Aisle Wing
In addition to the qualities of the standard aisle wing, the Boxed Aisle Wing allows for leaflet sampling, adding an additional layer of engagement and product comms.
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Aisle Wing - Tester
Fixed at 90 degrees to the shelf
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Shelf Wing
Fixed at 90 degrees to the shelf.
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Square Aisle Wing
A medium-size aisle wing placed at 90 degrees on-shelf in a relevant crossover category.
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Brand Drop Wing
Double installation of extra large in-aisle wing placed at 90 degrees on shelf- includes shelf fronts placed in front of product.
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Die-Cut Shelf Wing
Small Shelf Wing die-cut to product pack shot.
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Product Showcase
A.A product showcase is the ideal solution to allow shoppers to engage with your brand.
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Leaflet Dispenser
Leaflet Dispenser is a boxed perspex unit positioned at a 90 degree angle on shelf to dispense pre-printed brand information, leaflet pamphlets or coupons at point of sale.
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Shelf Front Shelf Trays
A.Customised trays with branded fronts that facilitate organized product merchandising on-shelf.
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Price Glorifier Wing
Frames your product’s price on-shelf.
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Brand Spring-Loaded Spotlight
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Basket Front
A.Placed in front of products merchandised on basket shelves.
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Shelf Front
A.A plastic strip attached to handles on shelf at a 45 degree angle facing the consumer, enabling you to highlight your brand on the shelf.
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Shelf Frame: Full Drop
A.Brand with more than 1 meter allocated to it.
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Header Board
Placed on large GMD appliances - allow for effective brand and product differentiation in-store.
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Product Tester
A.Placed on shelf with sample product attached.
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Fridge Door Handle Decal
Upright fridge or freezer door handle branding.
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Fridge / Freezer Divider
A.Divider board placed inside flatbed freezer.
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Fridge / Freezer Door Decal
A.Branded decal applied to upright fridge or freezer doors.
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Liquor Fridge Frame Decal
A.Frame your product merchandised in upright fridges with these impactful decals.
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Liquor Walk-in Chiller Door Decal
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Liquor Hanging Fridge Mobile
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Liquor Store Window Decals
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Double Sided Digital Screens
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Single Sided Landscape Screens
A.Advertising flighted on 7 in-store digital screens placed in 7 PnP Grocery stores. LED Landscape Screen 6,4 x 0,6 - 7 stores.
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Butchery & Deli Screens
A.Advertising flighted on 28 in-store digital screens placed in 7 PnP Grocery. LCD 55“.
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Wine Club Screens: Grocery
A.Advertising flighted on 14 in-store digital screens placed in 7 PnP Grocery. LCD 75”.
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Digital Sampling Machines
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Freezer Header
Positioned on top of the flat bed fridge, the Freezer Header allows your brand merchandised inside the flatbed fridges to be seen. Double sided display ensures visibility from two directions.
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Till-Point Wing
A.Wing placed on till point poles. Subject to PnP availability. 2 per store.
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Till Screens
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Till / Bollard Queue Wing
Double sided wing fixed to bollard queue frames. Highlight your brand message to shoppers while they queue and dwell time is high.
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Wall-Mounted Posters
Fixed Posters placed in wall-mounted snapper frames facing the checkout tills.
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Aisle Bridge: Category Solution
Speak to your account manager about unlocking this media type.
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Floor Decals: Category Solution
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